Sean R. Nicholson

For the last few years, I have been using this blog and my @seanrnicholson Twitter account to provide information about Intranets and their impacts on organizations. Looking back of the relationships I have built, lessons I have learned, and responses to the blog articles and tweets, I’d say it’s been a resounding success.  But, things change…and in the digital world, sometimes things change quickly.

Last year, I was offered a unique opportunity to leverage my extensive experience building internal networks outside of the corporate walls, building relationships with online communities and helping companies build their social media strategies. It was a big decision to move beyond my Intranet/ECM focus to broader social communities, but I decided to take the plunge and haven’t regretted it for a moment. My experience building internal communities, identifying ways for employees to share knowledge, and developing measurement plans for Intranet and ECM solutions has translated directly to the world of social media.

As part of my new role, I have been tweeting at @socmedsean and blogging at SocMedSean.com about trends and new opportunities for organizations to leverage the power of social media. What I have found, however, is that the world of social media community building is very similar to the world of Intranet community building. In fact, I continue to recommend to clients that they engage their Intranet professionals when developing their social media strategies.

After all, many of these folks have been building communities for over decade and understand the opportunities, challenges, and risks involved with online engagement. Both are tasked with identifying their target communities, listening to their needs, and then finding ways to meet those needs through engaging and sharing, so it only makes sense for them to collaborate. Unfortunately, I have noticed that Intranet Managers and Social Media Managers often don’t connect and share their strategies and experiences. What this leads to is a lot of re-inventing the wheel. Yech!

In an effort to bridge these communications and find ways to connect professional community managers (both internal and external), I have decided to create a new community at WithInFluence.com focused on sharing community-building thoughts, best practices, and experiences.  This community is a closed-community, available by invitation-only to professionals who manage communities as their primary responsibility.

The community is a work in progress and I am currently looking for a few brave souls (aka “beta testers) who are interested in participating, sharing, and providing suggestions on how to tweak the functionality and grow the community.  Interested? Send me a DM via Twitter at @socmedsean and I’ll send you an invite .  I’d also be interested in hearing your thoughts/comments about this kind of community in the comments.

Cheers!

–Sean

Sean R. Nicholson

2010 has been a great year for Intranets. Web 2.0 finally came out of its shell and the explosive growth of Facebook,  Twitter, and YouTube brought social tools to the mainstream. This, in turn, helped many organizational leaders understand that capturing and sharing information inside the enterprise had a lot of potential, when social tools are leveraged.

In some cases, the same leaders who, in 2009, claimed that social media was “just about people sharing what they ate for breakfast” or “just for kids” finally began to understand that their employees wanted to engage in social media in the workplace and use it to share their work knowledge. As a result, Enterprise 2.0 took some great strides as organizations either added social components to their existing intranets or “ripped and replaced” them with new, social offerings.

The intranet-focused conversations in 2010 were beyond great. When I look back at my 2009 post, it’s great to see that most of the same folks that were blogging and tweeting in 2009 continued to share their valuable knowledge and experience in 2010.  To capture how great 2010 was, I looked back at the blogs of some of my favorite Intranet tweeps and thought I would share the posts I really enjoyed one more time.

In July, 2010 Carolyn Douglas (@carolyndouglas) gave a great breakdown of critical elements any organization should consider when determining whether they should buy or build an Intranet in her blog: When Looking at Intranets: Should you Build or Should you Buy? If you’re considering implementing a new Intranet in 2011, this is a great place to start.

One of my very favorite posts of 2010 came from Elizabeth Lupfer (@socialworkplace), who authors a blog called The Social Workplace. Check out her  article Will The Real You Please Stand Up?. This great article focuses on the need to be authentic in who you are, online and offline. This article is as important inside the workplace as it is outside.

My favorite Intranet series this year came courtesy of Rachel Lai (@rachellai83) in the form of  her series detailing the activities that occur each day on an Intranet. The series, entitled  A Day in the Life of an Intranet is a must read for any internal communicator or Intranet professional.

In an article he wrote for CMS Wire in October, 2010, Toby Ward (@tobyward) explains that enterprise social media has become a necessity.  The article does a great job clarifying the need for a social Intranet, as well as some of the barriers that may be encountered during the implementation.

One of the biggest fears that executives face when it comes to a social intranet is that of open communication. What if an employee says something they shouldn’t? What if private organizational information is exposed erroneously? In his September post, Open Communication – Skepticism and Fears, Bas Zurburg (@BasZurburg) exposes this fear, amongst others. A great read for anyone trying to convince their leadership of the value of a social Intranet.

In his October article, Beware of simplistic rules and strategies, James Robertson (@s2d_jamesr) did a great job explaining the dangers of setting arbitrary limitations on your enterprise because it’s easier to define a simple strategy and stick to it, rather than understanding what would really work best for your organization. The article caught my eye because I see these limitations time and time again within organizations, and rarely is there a sound business reason for some of the strategies and tactics.

I’m a sucker for a good game, so when Alex Manchester (@alex_manchester) wrote an article called Enhancing the intranet with game theory and gaming mechanics, I was hooked. In the article, Alex explains how multi-player online gaming and virtual environments are potential tools for developing employee collaboration and engagement within the enterprise.

I hope you enjoy and here’s to a great Intranet 2011!

–Sean

Sean R. Nicholson

Ahhh…reinventing the wheel. It’s an age-old tradition for a lot of organizations, especially when it comes to changes in technology.  Some new class of productivity software comes along and the entire IT organization has to come to a grinding halt while a new strategy is defined. Remember stopping to define an ECM strategy? Or maybe it was an ERP strategy. Or could it have been an CRM strategy. Don’t even think about that amount of time and energy devoted to developing a .com or eCommerce strategy!

Sound familiar? Ever been locked in the “paralysis by analysis” situation where you can’t get anyone to decide because there are just too many so-called “experts”, “gurus” and “SMEs” guiding the conversation? Ever felt like you’d rather just DO something rather than sitting in yet another, non-productive meeting discussing what might happen?

Unfortunately, many organizations are living this situation right now when it comes to defining their social media strategy.  So many new tools, so many new rules, so many unknown risks…where to begin??  But the reality is, the questions being asked aren’t that different from those that have been explored in the past.

For instance, these are some of the questions/concerns facing the enterprise with respect to social media:

1) How do we engage our customers?

2) What tools should we use to listen to our customers, capture information, and interact?

3) What do we do if a customer says something bad?

4) What do we do if a customer says something good?

5) How can we best learn from our customers to create new products and services?

6) How can we make sure that we’re communicating effectively with our customers?

7) Are there experts out there that can help us engage our customers?

8 ) Do we need to put policies and guidelines in place setting expectations for how we interact with our customers?

9) How do we keep our customers coming back and engaging with us?

10) How do we measure the Return on Investment (ROI) on customer engagement?

Sounds about right…Right? Now, flash back 10 years and see if these (slightly modified) questions sound familiar:

1) How do we engage our employees?

2) What tools should we use to listen to our employees, capture information, and interact?

3) What do we do if an employee says something bad?

4) What do we do if an employee says something good?

5) How can we best learn from our employees to create new products and services?

6) How can we make sure that we’re communicating effectively with our employees?

7) Are there experts out there that can help us engage our employees?

8 ) Do we need to put policies and guidelines in place setting expectations for how we interact with our employees?

9) How do we keep our employees coming back and engaging with us?

10) How do we measure the Return on Investment (ROI) on employee engagement?

Sound familiar? These are the questions that organizations found themselves facing when they were analyzing the value of a corporate Intranet portal and the additional of Web 2.0 components like discussion forums, knowledge bases, and (more recently) wikis and blogs. Seems like very similar questions have been in front of organizations for a long time and, in most, serious time and energy has been devoted to answering the employee engagement questions.

My point isn’t to say that employees and customers are the same and the same rules should apply. Having worked extensively in the Intranet space and currently being very involved in defining organizational social media strategies, I will tell you that employees and customers are very different. My point, however, is that if you are in the process of developing your social media strategy and you haven’t invited your Intranet Manager to the table for the discussions, you are missing out on some potentially useful experience and input.

Maybe, by involving your Intranet Manager, you won’t have to reinvent the wheel….just modify one that already exists.

Sean R. Nicholson

The launch of the popular Social Network movie coupled with Facebook’s recent enhancements to their Groups functionality has fueled the requests for my opinion as to whether Facebook is becoming a viable platform for an organizational Intranet. I’ll be writing a blog post this weekend detailing the technical/functional reasons that Facebook still isn’t a good choice, but in the meantime I wanted to share this funny video pointing out that many employees just don’t take Facebook seriously.

One of the most difficult hurdles for any Intranet to overcome is adoption and if your employees don’t take the Intranet and the content that it hosts seriously, then adoption will never follow. So, in light of that….is this how your employees feel about Facebook?

I’m not saying that Facebook will never be a suitable platform, it’s just not ready right now.

Angie Cullen

When building a business case around a social Intranet, there are a few key components to consider.  Here are five suggested features that you might ask your potential vendors to demonstrate.

Forum Collaboration
By using a forum or threaded discussion  tool, you can engage your employees around specific topics and challenge them to start talking about topics that matter to them. For instance, Project Managers might discuss the project they are working on along with the status of that project, IT employees may share valuable technology updates, and HR personnel may share links to recruiting best practices.  Be sure that the tool  allows employees to create a profile and specify the topics they are interested in. This also provides a way for employees to get to know their colleagues and share information.

Social Tagging and Ranking
Although search engines are getting smarter by the minute, nothing replaces the ability for an employee to indicate whether an article or piece of content was useful to them in their job. Especially if the search engine takes that ranking into account in ordering their search results (e.g. articles they ranked higher, should be placed higher in the results). In addition, if employees are able to add their own keywords that helps influence search results, they will be able to find information that is more meaningful to them much more quickly.

Document Storage & Collaboration
With a document storage and collaboration tool, employees can find and share documents easily.  This tool will allow employees to create, open and edit documents by placing them in a centralized location that’s easy to access. Having this tool will allow multiple users to work and collaborate in real-time, based on the permissions that are set by the owner, on a document simultaneously.  A document collaboration tool can also help you cut down on storage costs. Employees will no longer need to email a status report, PowerPoint deck, or Excel spreadsheet to the entire project team (these multiple copies take up storage on the email server). Instead, they can simply email a link to the single copy stored on the Intranet and use check in/check out functionality to edit that single document.

Expertise Finder
Employees consistently rank the company directory as one of the most used functions of their Intranet. An expertise finder takes that directory one step further and allows users to identify employees that hold specific knowledge or expertise. This is paired with the ability for employees to create their social profiles and self-report their skills. Similar to tagging content, employees should also be able to tag other employees with terms that they could use in the future to find that expert again (e.g. tagging someone as “Intranet administrator”)

Knowledge Base or Wiki
Your employees have a great wealth of knowledge and given the opportunity many of them want to share it. Be sure to ask your potential Intranet vendors whether they offer a knowledge base or wiki functionality that would allow your employees to quickly, easily share nuggets of knowledge that may assist other employees. Keep in mind that it must be easy to use and be integrated with the search functionality so employees can use a single search to locate people or content.

These five key components  are just a few of the items to consider when reviewing potential software solutions for a social Intranet. Be sure to ask each of your vendors to demonstrate the functionality and consider inviting a few of your end users or members of your Intranet Governance Council to the demos to get their input, as well.

Have additional features that you think would be critical to a social Intranet? Feel free to leave a comment and let us know what you think is important or what has turned out to be a popular social feature for your employees.

Sean R. Nicholson

While listening to Marketplace yesterday, I heard a great article on a French campaign that is aimed at sparking the entrepreneurial spirit in French workers. According to the piece by John Laurenson, the advertisements feature successful business people in clown outfits and makeup to highlight a new web site at http://www.jesuisunclown.com/ (i am a clown.com). The purpose behind the campaign is to feature successful individuals who have struck out on their own despite others telling them that their ideas were silly.In a time when the French economy needs innovators, the goal is to encourage citizens to risk their pensions and security for the life of an entrepreneur.

The article had me thinking today about employees around the world during these tough economic times and wondering whether employees are encouraged to innovate and share ideas. In the US, we are certainly seeing employees in “hunker and bunker” mode, where they are working hard to keep their jobs in the face of looming corporate cutbacks and downsizing. Unfortunately, when employees are hiding in cubeville, they are usually focusing on just doing their job and not innovating, for fear of looking like “a clown” and risking their employment. The problem with this is that our  global economy needs innovation now more than ever. We need employees to bring new product ideas to the forefront and innovate new service offerings. Managers and executives should be encouraging employees to come up with every new idea possible, regardless of how silly it might initially seem.

As Intranet Professionals, think about whether your Intranet is being used to encourage new ideas. Do you have a campaign asking employees to behave like clowns? Do you have an idea center where employees can submit their ideas and vote on those that they feel would be valuable? Are your executives open to new ideas and are they actively encouraging innovation?

Think about it…products like the slinky, magic eight ball, lava lamps, and mood rings might all probably seemed like silly ideas at the time, yet they have all been significant profit earners for their creators and are still considered by some to be among the top “It” products.

If you’re already finding unique and creative ways to inspire the “clowns” in your organization, please post a comment and share your strategies, tactics, and successes. If you haven’t started an innovation program yet, now might be a great time to start a clown college inside your organization. Your clowns, might just be the key to growing your business and our economy.

Sean R. Nicholson

2009 has been a great year full of exciting opportunities, great projects, engaging conversations, and healthy dialog about the topics of Intranets, Enterprise Content Management, and Enterprise 2.0. As I reflect on the events that have occurred over the last year, I’m amazed at how much has transpired and how many new people I have had the honor of connecting with.

Here are some of the highlights, that I thought I would share. In 2009, I am please to have:

• Started the IntranetExperience blog as an effort to capture some of my Intranet design and implementation experiences and share them with others.
• Created a Twitter account, which drove me to read hundreds (maybe thousands) of articles posted by fellow Tweeps.
• Compiled a following list of more than 600 invaluable resources who tweet on Intranets, Enterprise Content Management, Social Media, and Enterprise 2.0.
• Earned the privilege of being followed by more than 700 folks on Twitter who think I might have something valuable to say everyone once in a while.
• Connected online with some amazing Intranet resources including:
  • Toby Ward of Prescient Digital Media;
  • Carolyn Douglas and Rachel Lai of Intranet Connections;
  • James Robertson and Alex Manchester of Step Two Designs
  • Peter Richards, who writes the Wheat and Chaff blog
  • Jane McConnell of NetJMC
  • Christy Season, who blogs at ChristyWeb.com
  • Wedge, who blogs at kilobox.net
• Engaged in thought-provoking dialogs on enterprise content management with ECM gurus like:
  • Cheryl McKinnon of Nuxeo
  • Martin Sumner-Smith of OpenText
  • Carl Frappaolo and John Mancini of AIIM
  • Sascha Ohler and Mike Wessel of Perceptive Software
• Had incredible face-to-face conversations with other Intranet and ECM professionals including folks like:
  • Karl Geisler
  • Jeff Allen
  • Michele Sperle
  • Dan Dillon
  • Ken Berlack
  • Dan Kneeshaw
  • Angela Cullen
• Developed 20 different subject matter-oriented lists on Twitter of outstanding experts in their respective areas.
• Helped educate others that social media isn’t just people blogging about their families and tweeting about what they ate for breakfast. I successfully convince others that tweeting is a good thing, and some of them have even stuck with it.
• Worked with great folks like Patty Dugan, Matt Feeny, Jill Ducey, Paul Arhnold, and Jeremy McNieve to develop an initial Social Media strategy around Twitter.

All of this, on top of enjoying a great day job, spending quality time with my family, and carving out a bit of time for myself.

Not too shabby, if I don’t say so myself.

What’s even better is I have even higher hopes to build on the foundation of 2009 and expand these activities, conversations, and opportunities in 2010!

A special thanks to everyone I have listed here for their thoughts, comments, and engagement. And to anyone that I might have left off, this post is likely a work in progress and a gentle reminder of any accomplishment that should be added to the list is much appreciated.

Happy New Year to everyone and my 2010 be your best year yet!

–Sean

Sean R. Nicholson

As a follow up to my 99 Great Intranet Resources and 99 Great ECM Resources posts, I have also created a list of 99 great Internal Communications Resources on Twitter. If you’re looking for the folks who tweet about employee engagement, thought leadership, internal mass communication tools, and intranets…these are your folks!

Sean’s list of 99 Great Internal Comms resoureces on Twitter

Know someone that I missed from the list? Definitely let me know. Shameless self-promotion is also allowed if you think you should be included, just make sure your tweets back up your request.

You can check out the list below, and feel free to leave a comment if there’s anyone else I should add.